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The convergence of real and fake in digital culture

by Richard Meckien - published Oct 25, 2013 10:10 AM - - last modified Nov 01, 2013 02:28 PM

Italian sociologist Vincenzo Susca will speak on the topic at the conference 'F for Real. Mural Excrescences and Digital Landscapes', to be held by the IEA on October 31.

The consolidation of digital culture has turned the definition of what is ‘real’ and what is ‘fake’ into an even more complex challenge. To discuss the issue, the IEA will promote the conference ‘F for Real. Excrescências Murais e Paisagens Digitais’ (‘F for Real. Mural Excrescences and Digital Landscapes’), which will be held in the Auditorium of USP’s Museum of Contemporary Art (MAC) on October 31, at 3 pm.

At the meeting, Italian sociologist Vincenzo Susca will talk about the epistemological revolution that the concept of ‘fake’ has been provoking in postcolonial studies on visual culture, medialogy and contemporary anthropology. Among the issues to be addressed there are the effects of the convergence of the boundaries between the ‘real’ world and the ‘fake’ one, with focus on communication aesthetics and on flows between media and metropolis.

Susca is professor of Sociology of the Imaginary at the Université Paul-Valéry Montpellier, France, and McLuhan Fellow at the University of Toronto. He works as a researcher at the Centre d'Études sur l'Actuel et le Quotidien (CeaQ) of the Université Paris-Sorbonne and at the Istituto per Studio dell'Innovazione nei Mass Media (ISIMM), in Italy. He is chief editor of the journal ‘Les Cahiers de l'Imaginaire Européens’.

Anthropologist Massimo Canevacci, visiting professor at the IEA and researcher on digital culture, and Claudia Attimonelli Petraglione, professor of Cinema, Photography and Television at the Università degli Studi di Bari, Italy, and expert on anthropology of contemporary visual culture, will also attend the meeting.

The event will be held in Italian with consecutive translation into Portuguese by Canevacci. It Will be broadcast live at


Photos of the event